BlueStar Europe is Nordic ID's new distribution partner in Europe

Distribution contract signed

Salo (Finland); Distributor for Auto-ID and POS, BlueStar Europe has teamed up with Nordic ID, a leading European manufacturer of mobile computers and handheld terminals for mobile data collection. Both companies have signed a distribution agreement. BlueStar sells the mobile computer Nordic ID Morphic and RFID handhelds by the Finnish manufacturer.

Nordic ID Oy with branches in the Benelux countries, Great Britain, Germany and France aims at increasing its presence in Europe in the years to come. Plans also include an ongoing improvement of the support offered to resellers. Atte Kaskihalme, Sales Director at Nordic ID Oy regards the partnership with BlueStar as a key component in strategic focusing: "We were looking for a reliable partner with know-how in the sector and the ability to complement our sales activities in a way that makes sense. Through additional telesales activities and because BlueStar offers a broad spectrum of Auto-ID products all from one source, we can win more resellers for our equipment in future - in a very efficient way. Both concept and know-how make BlueStar the ideal partner for us."

Alexander Stahl, Managing Director at BlueStar Europe GmbH looks forward to the cooperation, too: "BlueStar offers the complete product range of renowned manufacturers in the Auto-ID sector. With Nordic ID's portfolio, we increase our offer further. Their mobile computers rely on a user-friendly design, low weight, long battery life and a standard operating system with Windows CE 6.0– all these are elements that render Nordic ID very attractive to our resellers as a manufacturer and partner."

About BlueStar

BlueStar Europe GmbH is the European headquarters of BlueStar, Inc., the leading American solutions-based distributor for Point-of-Sale, Auto-ID and RFID products. Working together with the leading manufacturers, BlueStar Europe keeps a substantial range of products and solutions for Europe-wide shipment in its warehouse located in the Hessian town of Usingen. For more information, please visit: www.bluestarinc.com.