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Nordic ID Introduces Mobile UHF RFID Readers in Chinese Markets in Cooperation with TONGFANG R.I.A CO
May 29th 2012
Nordic ID has signed a distribution and cooperation agreement with TongFang R.I.A Co. Ltd. in China and acquired CCC certifications for Nordic ID Morphic and Nordic ID Merlin UHF RFID mobile computers.“Local representation, with a comprehensive knowledge of the market, is a “must”. Being presented by a trusted partner, Tongfang, we believe, will lead to success for both of us”, says Miia Kivelä, Sales Manager of Asia at Nordic ID. “Tongfang has years of experience in auto identification solutions in China and strong presence in the field of RFID”, she continues.
The RFID market in China is heavily driven by government initiative. Governmental five year plan has enumerated specific goals for implementation of RFID technologies. Most of the China RFID market is based on low frequency (LF) and high frequency (HF) applications. The UHF is just at a starting point and especially logistics and supply chain in retail is beginning to exploit the benefits of UHF RFID.
In the face of this opportunity, Nordic ID has the advantage to use the expertise and extensive network of Tongfang group in entering China's UHF RFID market with best in class RFID mobile computers. There are many local and foreign companies providing RFID handheld terminals in China market, but most of them, especially local companies, are providing HF based terminals.
Tongfang R.I.A. Co. Ltd, having its main concentration in RFID and auto identification, is a part of the Tsinghua Tongfang Co. Ltd Group.
General Manager of TongFang R.I.A Co.Ltd Mr. Huo Jian Ye congratulates Nordic ID for receiving the China Compulsory Certification on their RFID mobile computers. He believes it is yet another milestone for Nordic ID to enter the Chinese market after Nordic ID signed the agreement, which provides a solid foundation for the long-term cooperation between the two companies, with TongFang R.I.A as general agent in China. Nordic ID Merlin and Nordic ID Morphic mobile computers are high-performance industrial-grade products suitable for various industrial and commercial applications. They meet the requirements for data collection, mobile computing, and network communication. Mr. Huo informs, that the mobile RFID market in China is huge and promising. He is confident about the cooperation with Nordic ID. TongFang R.I.A will continue to deepen and consolidate the bilateral cooperation and develop high-end mobile computer market in China together with Nordic ID.
Tsinghua Tongfang Co. Ltd was established in 1997 and listed on the Shanghai Stock Exchange at the same year. The company specializes in information industry and energy and environmental industry. Tongfang Co. ltd is constructed into ten core divisions of which Tongfang R.I.A Co. Ltd is one, engaged in Smartcard and RFID applications. It is a subisidiary entirely owned by Tongfang Co LTD. Tongfang, having its head office in Beijing, has a wide network covering all large cities in China.
Tongfang Group has been listed to the “Top Scientific and Technological Enterprises of China” and “Top Chinese Enterprises in Electronic Information”.
Mirva Saarijärvi (marketingnordicid.com)