“RFID helps us increase revenue by more than 2.5%”
Adler Modemärkte AG is the biggest retail fashion brand in Germany. This large-scale retail company has 170 1,000 ㎡ stores. Roomy aisle width, spacious changing rooms, and comfortable rest areas characterize the customer experience. The company also runs an online store.
Large amounts of time and human resources were taken up by administration tasks. In order to gain higher revenue, better process quality and increased customer satisfaction, the company wanted to optimize those resource heavy administrative tasks with RFID technology.
The company introduced RFID at 170 stores and to their logistics provider. RFID antennas record the transfer of the products from warehouse to the point of sale, protect against theft and transfer product information for the sales counter. The technology also supports automatic stock adjustments, continuous stock replenishment and several other activities.